Wednesday, May 24, 2017

Our Available Future...


coca-cola-font



To change our life is our aim and we are always on the make to improve lifestyle. In our busy everyday life we endeavour to succeed in every aspect... And finally after long day at work we may need rest on the sofa with a bottle of refreshing soft-drink, while watching TV.  The positive change could happen to us when our attitude is positive too. Then we would see and embrace that change joyfully! In this essay we are making an experiment with a Coca-Cola bottle…

We have chosen for the experiment Coca-Cola bottle among other options just because it is still dominant soft-drink on the multinational market and bottle`s present design is distinguishable among the rest.  Also with its original label and unique creative logo the brand is most popular in 21st century. The price is affordable and merchants sell it almost in every retail store, restaurant and vending machine because it pays off. The original taste of the drink has been produced by The Coca-Cola Company since 19th century.  And until now the bottling is in the standart contour bottle made with glass-molded machinery. The label provides transparent nutritional information to the customers however the current formula remains trade secret. 
The bottle is collectibles aim as well as all diverse products branded with the Coca-Cola logo. For example opening the cap makes the sound “SPRAX!”... The end product has bubbling concentrate effect. And we can be sure it is the original taste when there are the main ingredients icluding the key ones: coca extract from cocaine-free leaves grown in authorized plant; and kola nut – caffeine flavouring. The exact natural flavourings remain trade secret. The Coca-Cola Company`s creative edge for innovations is making its way forward towards outlets with dispensers and high-tech vending machines, integrated in the office space and city environment, providing customers with the drink they love. 
The social responsibility of the company is expressed through social media diversity and inclusion which impacts people`s life globally... The company is developing Coca-Cola brand in regard to health concerns evolving to reduce calories and sugar. And could be included successfully in cooking process by making desserts and baverage for our special events.

This is the symbol of generations drinking Coca-Cola…

Always Enjoy Coca-Cola!